Shopping: Background music for a positive atmosphere

September 10, 2020 Norwood Faulkner 0 Comments

Psychological studies have shown that music can strengthen incentives to buy and lead to increased sales.  Maybe you know the feeling of sneaking through a shop on tiptoe so as not to disturb the quiet atmosphere and the vendors. With music, your customers can easily explore your business as they feel less watched.

Humans respond positively to melodies and rhythm.

Music creates and influences moods

  • Slow and quiet background music, especially in the minor key, allows customers to stay longer in the store and can lead to higher sales.
  • Loud music allows faster move and you like to get out of the business center faster.
  • Fast music can have an energizing effect, lift the mood – and also lead to a faster exit.

Since purchasing decisions are made emotionally, background music acts as sensual support for your shop design:  with the different tempos, volume levels, and tone genders you reinforce different moods in your shop. For example, if you have an integrated café in your shop with a high customer frequency at lunchtime, up-tempo music and increased volume can help to increase customer flow. In the afternoon, when there are fewer customers in your store, you can reduce both the volume and the speed. This will make your customers feel more comfortable, stay longer, and possibly buy more from you. You may ask the services of a technical guru or service such as ทำseo so they can create a playlist of the background music you want for your shop.

Music can have two sides:

Positive: many customers will unconsciously feel more comfortable and will be happy to buy from you.

Negative: customers may just come to you because they are looking for a place of rest and find it with you. In many other shops, they are exposed to too loud/inappropriate music.

Basically there will always be customers and also employees who feel disturbed. After all, every person has his/her personal musical preferences, a different sense of volume, and a need for rest. The best background music is anyway the one that customers hardly notice and that they do not remember. Rather, it supports the atmosphere in the shop.